I was contracted by Casco Bay to create a brand identity for them through a redesigned logo and tri-fold brochure. Their prior design work was a fairly standard clip art design that is prevalent for a lot of area home improvement companies.
Casco Bay was interested in capturing higher end clientele and drawing customers from other areas of the state. Through several consultations, we worked together to develop a marketing strategy and a brand strategy, that reflected those goals.
I wanted to get away from the construction feel and design a brochure that was visually engaging and contrasting to other home improvement companies.
